USP College
Brand Development | Brochure Design | Digital & Print Marketing
We've been working with Essex based USP College for a number of years as a creative support resource for their own internal marketing team. Our task each year is to deliver a range of digital and printed marketing material, including their 152 page high-spec prospectus. Being the main focal point for new prospective students, this document has to be eye catching as well as present the college brand in a way which comes across as professional yet appealing to the broad range of personalities within the 16-19 year old age group.
USP asked us to look at ways of evolving their brand to add more visual depth. We took the basics of the existing branding, which is based around the shapes from the main logo, and developed this further to include a brighter colour palette and the overlapping of transparent shapes within compositions which create new shapes and colours to represent "adaptability" and "diversity", which are two key aspects of the college's approach.
USP have campuses in Benfleet, Grays, Basildon and Canvey Island, Essex. in 2021 we delivered artwork for print, large format outdoor media and digital channels.