KDW Financial Planning
KDW are an independent financial adviser based in St Albans, Hertfordshire, offering a wide range of financial services from mortgages and pensions, to life insurance and investment advice.
They commissioned me to re-brand their existing identity by modernising and simplifying the logo for versatility, and to create an approachable personality. We achieved this by developing a suite of logos which identify each of their individual service areas whilst retaining a recognisable overall identity, plus an accompanying set of icons and simple illustrations contributing to a consistent ongoing visual style.
We launched their new look with a responsive website built in Expression Engine with full CMS, along with a high quality brochure with accompanying printed material for face-to-face meetings, plus a selection of exhibition stands for marketing and promotional events.